Direct Marketing

Using the power of this tool, you can tactfully drive your customers to spend more, and keep coming back, so you can continue to reel in your hard-earned cash. What’s even better is that you can measure the outcome all the way to the checkout – which no other provider can do. Essentially, you can encourage shoppers to buy products based on their profile, habits and benchmarks against other customers, then follow them to the checkout to see if they actually bought them. We can then feed that data back so you can better understand their habits and target them in future with something even better.

WorldSmart’s direct marketing tool gives you the ability to:

• Create customer profiles by overlaying your customers’ data with their loyalty data and third party data
• Automate messages and distribute them across multiple channels (e.g. email, mobile, Facebook, Twitter, etc.)
• Identify shopper patterns
• Prompt users with tailored offers
• Send messages at the most convenient time for each user

Plus, if you choose to integrate your direct marketing tool with other WorldSmart products or services, you can really close the loop on retailer to customer communications, while encouraging shoppers to spend more, which will ultimately put more money in your own back pocket. Everybody wins.