Shelf Labelling Traditional and Electronic (ESL)

Printed or electronic – pricing that stays accurate at the shelf

Keeping shelf prices accurate and up to date is a constant operational demand in retail. Promotions start and end, wholesale costs shift, and every price change needs to reach the shelf quickly and correctly.

Worldsmart offers both traditional printed labelling and electronic shelf labels (ESL), fully integrated with SmartRetail. Printed labelling gives you fast, well-organised label production at the point of need. ESL takes it a step further, sending price changes from your back office straight to the shelf with no printing at all.

Either way, your pricing starts from the same source of truth in SmartRetail.

Electronic Shelf Labels (ESL)

Automated price updates
Labels refresh in average of 5 seconds
LED-guided picking to the right product
Freezer, waterproof and full-colour options available
10+ years battery life
Replaceable batteries
Sizes from 1.5" through to 13.3" displays

Printed Labels

High-speed continuous feed printing
Labels print in store layout order
Wireless portable printers for markdowns and re-ticketing at shelf
Inbuilt designer through SmartRetail
A4 laser printing
Full colour styles available
All consumables supplied through Worldsmart Shop

Electronic shelf labels remove paper and printing from the process altogether. Price changes sent from SmartRetail sync directly to every label in store, automatically and in seconds.